We strive for profitable growth by providing a comprehensive range of quality and cost effective agrochemicals to protect crops and properties from damage caused by pests.


(i) Entrepreneurial excellence
Be constantly alert to new business opportunities - made possible by the prime driver's extensive global trust network, seize such evolving opportunities and achieve leadership positions;

(ii) Rapidly develop, fast track product registration and aggressively launch our products nationwide and in selected foreign countries
This is made possible by a professional registration team that is familiar with the registration requirements of various countries; and

(iii) Continuous drive for operational efficiency in all the company's activities by promoting a culture of relentless improvement.